About

I’m Sasha, founder of Focal Aesthetic (formerly FramedLDN). You can find me in central London where I work with professionals, entrepreneurs and creatives who want images that stand out. Whether it’s a corporate headshot, a personal branding shoot or a striking portrait, my focus is on delivering photographs that inspire confidence and open doors.

Photography is a universal language that transcends class and cultures across society.

To be photographed is to say, "I am here and I am willing to be remembered."

Sasha K-Jones
Photographer + Creative Director

The Why?

Here's my take on photography from what I've learned over the years:

Perhaps the most courageous aspect of photography is its permanence.

A carefully crafted portrait is a time capsule.

It says that your contributions matter enough to archive, that your current iteration deserves celebration.

I know that all sounds easy for me to say and being on the other side of the lens is not always comfortable.

Here's how to begin finding liberation for those hesitant about visibility:

3 min read: How To Build Confidence Before a Photoshoot

The What?

Fast turnaround & polished retouching (48hrs results).

7+yrs of capturing London’s professionals & creatives.

Central London studio & on-location shoots.

Photography that makes an impact.

The How?

For further enquiries and collaborations, book a quick no obligation call with me below.

Book

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